Having a stylish website, blog, or social media presence is not enough in the crowded online space. You need to ensure that your website is professional and technically advanced to attract and retain visitors and to provide them with better information than your rivals. One way to achieve this is to use the latest technology like chatbots. The number of global internet users has reached 4.66 Billion, which is 59.5 Percent of the World’s Population. Most of these users interact with various communication channels like social media and chat/messaging platforms. Therefore, chatbots are one of their preferred choices when they want to connect with a service provider.

WhatsApp Business Platform

WhatsApp is one of the world’s most popular messaging apps, with 2.7 billion active users a month. If you want to engage with your customers and improve their customer experience, WhatsApp Business Platform could be the solution for your customer communications.

You have two options to use WhatsApp for your business: the WhatsApp Business App and WhatsApp Business Platform, which used to be called WhatsApp Business API. Both WhatsApp business products help you to enhance your customer support, connect with your audience, and satisfy your customers.

WhatsApp Business App is a free app for both Android and iPhone, similar to the regular WhatsApp app you use to chat with your loved ones. It is designed for small business owners who want to communicate with their customers by automating, sorting, and replying to messages easily. You can use WhatsApp Business to share photos and messages, just like you do with your family and friends, and build a personal relationship with your customers.

WhatsApp Business App also lets you create a business profile to display important information about your company, such as your business address, email, and website.

Customer Support

WhatsApp is a great platform for providing customer support, as it allows you to communicate with your customers in real-time, using a familiar and convenient messaging app. Here are some tips on how to use WhatsApp to improve your customer support:

•  Create a WhatsApp Business Account. This will enable you to set up a professional profile with your business name, logo, description, and contact information. You can also use the WhatsApp Business App or the WhatsApp Business Platform to access more features and tools for customer service

•  Use automated messages and quick replies. You can set up greeting messages, away messages, and quick replies to automate and streamline your customer communication. This will help you to respond faster, save time, and provide consistent service

•  Use multimedia support. WhatsApp supports various types of media, such as images, videos, audio messages, and documents. You can use these to enhance your customer support, by sharing relevant information, resolving issues, and collecting feedback

•  Use WhatsApp Web or Desktop. You can use WhatsApp Web or Desktop to access your WhatsApp Business Account from your computer. This will make it easier for you to manage your customer conversations, as you can use a keyboard, mouse, and larger screen

•  Monitor and measure your performance. You can use the WhatsApp Business App or the WhatsApp Business Platform to access analytics and reports on your customer service metrics, such as message delivery, read receipts, and response rates. This will help you to evaluate and improve your customer support quality and efficiency

E-Commerce Integration

Customer Acquisition

WhatsApp API gives you a great chance to collect prospects’ information online in the best way. It allows you to connect them to the messenger platform from the web/mobile browser to the real world.

This works as a strong CTA to make your customers engage with your platform and interact with automated messages through API extensions to various NLP engines:

Increase Sales

Once you have collected your prospect details, let’s move on to sales. With WhatsApp chatbot, you can connect with new customers and customize the entire sales cycle. You can interact with the users conversationally by offering discounts on the products they would like.

This will spark interest in your customer’s minds and encourage them to finish the purchase process and become your loyal customers. You can also offer vouchers or special features when they complete a purchase that will motivate them to keep shopping in the chatbot.

Product Suggestion

You can use customer data based on their product interest or previous purchase history to display the list of product catalogs. WhatsApp Business has recently introduced a product catalog feature for customers to explore different options.

The chatbot can share improved images, gifs, or videos of the products and provide a mobile-friendly URL to finish the purchase of the product. This is a fun way to customize the interaction and enhance the performance based on user feedback.

How WhatsApp Business Platform Outperforms Mobile Apps

WhatsApp Chatbots are fully proven, but they seem to solve many issues with mobile apps. Here are some factors that show how WhatsApp Chatbots are better choices and where they still need improvement. What are the features that make them better, and what are the gaps that can be easily filled?

Initial Development Cost

Creating, launching, and maintaining a mobile app is not a cheap business strategy. The average cost of developing an app can range from $10,000 to $50,000 and can go up to $1,000,000 or more. Costs may also vary depending on the platform used, such as Android or iOS. Moreover, there are extra costs related to maintenance and regular updates.

WhatsApp Chatbots, on the other hand, cost less and can do multiple tasks like any other functional mobile app. eCommerce, Doctor appointments, deals and coupons, service booking and more can be well managed by a WA Chatbot.

Hosting/Server Costs

A monthly fee for an app hosting server can vary from $70 to $320, depending on factors such as the content, the number of active users, and expected growth. There are many hosting options available, including a cloud-based environment. But the costs of trustworthy options are not very different.

Is deployment the whole story? No, it is not! A strong app needs maintenance, just like our technical devices. It is important to track performance and ensure that users get updates regularly.

But WhatsApp ChatBots do not need extra spending on Servers. Most of the chatbots in the market right now are SaaS platforms that let you use the services and intelligence of the bot and free you from any investment in hiring a server or spending any money on server maintenance.

App Store Publishing and Fees

Apps also need deployment and publishing costs on Google Play store and iTunes platforms. To publish your app on the Apple App Store, you should know the Apple App Store Fee, which is $99 per year for an Individual Developer Account. Play Store also charges a one-time fee of $25, payable when you publish your first app.

But WhatsApp Chatbot does not charge any publishing fees. App publishing responsibility is already handled by Whatsapp at its end.”

To learn more about the Whatsapp Business Platform from experts visit our sister company’s website and feel free to reach out for any type of inquiry.